WildFire lipstick pepper spray is a 1.4% Major Capsaicinoids pepper spray. The WildFire® pepper spray is hot, hot, hot. The Major Capsaicinoids are the true heat measure, WildFire has the hottest on the market at 1.4% Major Capsaicinoids. In addition to causing an attacker pain, The WildFire 10% oleoresin capsicum formula swells the mucous membranes, which makes breathing difficult, and swells the veins in the eyes, causing the eyes to close. It’s made from 2,000,000 SHU’s of raw pepper and these effects can last up to 45 minutes and cause no permanent damage. This lipstick model is designed for women. The attractive lipstick case is sure to deceive and ward off potential attackers. Pretend you need to freshen your lipstick and POW! This ½ oz canister contains 20 half-second sprays with a range of 8 feet and is available in 3 colors. – Black, Pink, Red.